QUANDO IL MAL DI TESTA è UNA PALLA.
In the heart of downtown Toronto lies the ever expanding Dundas Square, Canada’s answer to New York’s Times Square. In this popular location JWT Toronto on behalf of Johnson & Johnson’s Tylenol brand posted a large backlit board with an eye catching execution of a man suffering from a bad headache. To emphasize his pain, a large wrecking ball, suspended from a 3D crane above the board, has smashed through, and stuck in the man’s forehead.

Advertising Agency: JWT, Toronto
Creative Director: Martin Shewchuck
Creative Group Head
Copywriter: Colin Winn
Art Director: Craig Markou
Photographer: Patrick Nichols